Having a baby?
It is important to get the medical care you need. Our maternity program offers care for all stages of pregnancy. This comes at no extra cost to you. Our team of care coordinators, social workers, and nurses are here by your side.
We help you get ready for your new baby. Support continues after your baby is born, up to 12 months after delivery.
We help you get care during your pregnancy. This includes specialized care for high-risk pregnancies.
We help you get support if you feel sad or worried during your pregnancy. The support continues after your pregnancy. This includes dealing with pregnancy loss.
We help you with family planning. We can also help with other needs that affect your health, like having enough food and a safe place to live.
How does it work?
Step 1: Call the maternity care team
Call us at (888) 802-4410 (TTY: 711). We'll ask you questions about your pregnancy and your overall health.
Step 2: Get matched with your care team
We'll match you with a maternity nurse, social worker, or care coordinator. They'll give you personalized care for your pregnancy. This includes:
- Working with your doctors. They'll help you get referrals, a doula, important check-ups, and other services you need.
- Finding pregnancy support. This can include birth classes, education materials, and healthy eating tips.
- Extra care for high-risk pregnancies. If your pregnancy has more risks or is harder to manage, we can help care for you and your baby
Step 3: Stay connected after your baby is born
We'll check in with you monthly, or as often as you need. You can stay in the program for up to 12 months after your baby is born.
To join, call the Blue Shield Promise Maternity Care Management team at (888) 802-4410 (TTY:711). We're here Monday through Friday, 8 am to 5 pm, Pacific time.
Doula services help support a healthy pregnancy, birth, and recovery after birth. If you are pregnant or have been pregnant in the last 12 months, you can get doula services. Doulas are trained birth workers who provide support during pregnancy, labor and birth, and after your baby is born. They do not provide medical care. Doulas can also support members who have had a miscarriage, stillbirth, or abortion. Doulas provide information, guidance, and emotional support. They help you feel prepared and supported during pregnancy and after your baby is born.
Our Promising Start program1 gives you support from day one. When you join, you can get a special kit packed with useful items. We’ll help you schedule checkups for you and your little one to keep you both healthy.
And you can earn Amazon.com vouchers (electronic gift cards) for maternity and baby supplies. Joining is easy and at no cost, because we care about you and your baby’s journey.
Available only to Blue Shield Promise members in San Diego County.
Special Supplemental Nutrition Program for Women, Infants, and Children (WIC)
You may qualify for assistance from the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC). It is a government program that helps you get healthy food. It’s for you and your baby.
The Maternity Program team can help you understand how to apply for WIC, teach you about the benefits, and show you how to find local WIC offices or use online resources. By helping families join WIC, we want to make sure moms and babies get healthy food, learn how to stay healthy, and grow strong together.
Ask your provider how to sign up. There is no cost. Call California WIC toll-free at (888) 942-9675.
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Page last update: 09/25/2026