Choose Generic

Your employees may not realize that choosing generics can help them save on healthcare costs. Generics work in exactly the same way as their brand-name counterparts and are available at a much lower cost.

Use our tips and tools below to show your employees how choosing generics offers great value as well as the same list of active ingredients found in their brand-name counterparts.

Save Money with Generic Drugs

Brand-name drugs can cost up to 80 percent more than generic drugs. Using generic drugs is one of the easiest ways your employees can reduce their prescription drug costs. Plus, most Blue Shield health plans have a lower copayment for generic drugs compared with brand-name drugs.

Effective Treatment with Generic Drugs

About three-quarters of FDA-approved brand-name drugs have generic equivalents. If a drug does not have a generic equivalent, a doctor may be able to prescribe a different drug for the same condition that is available as a generic. Most common medical conditions like diabetes or high cholesterol can be effectively treated with generic drugs.

Tools You Can Use

Encourage your employees to ask their doctor to prescribe a generic drug when they need a prescription. Our downloadable materials can also help get the word out about the advantages of generic drugs.

Desk-drop 4" x 7"(PDF, 199KB) Check-stuffer 4" x 10"(PDF, 169KB)
Flier 8 1/2" x 11"(PDF, 304KB) Poster 11" x 17"(PDF, 306KB)


Choose Generic

Change is easy

Educating your employees about the smart ways to save on healthcare costs is easy with any of the materials below.

Desk-drop postcard

Print using a professional printer or send via email.

  • Download and save the file.
    • Take the file to your printer and specify size and paper choice.
  • Copy and save the file as a PDF; then email to your distribution list.


Print yourself or use a professional printer or send via email.

  • Download and save the file.
    • Take the file to your printer and specify 8.5" x 11" and paper choice.
    • Distribute printed pieces directly to your employees.
  • Copy and save the file as PDF; then email to your distribution list.


Provide printed materials to check-processing vendor or request they print them.

  • Download and save the file.
    • Send instructions specifying file name, size and number of check-stuffers to your check-processing vendor.
    • Pre-print professionally and send to vendor to include in paychecks.
    • Insert printed check-stuffers in envelope with paycheck.


Print yourself or use professional printer.

  • Download and save the file.
  • Print yourself (Check to ensure printer can print on 11" x 17" paper).
  • Print professionally: Send instructions to printer, specifying file name, size, paper choice and amount.
  • Place posters in high-traffic areas like break rooms, cafeterias and other places where employees hang out.