Jeff Semenchuk is chief innovation officer at Blue Shield of California, a nonprofit health plan with over $20 billion in annual revenue serving over 4 million members in the state’s commercial, individual, and government markets. He is making innovation a fundamental part of the culture, driving corporate and healthcare system transformation. Semenchuk partners with Blue Shield leaders to define, test, and scale new processes, technologies, and experiences for members, and to develop sustainable organizational innovation capabilities. He also works with the leadership team to create partnerships, investments, and new companies that will accelerate change across the healthcare industry. Semenchuk plays a key role working with the executive leadership team to create capability for the execution of Blue Shield’s strategic priorities.

Semenchuk leads business transformation, improving the lives of consumers and increasing company value. He works with internal and external partners to identify opportunities, and he leads diverse and dynamic teams to implement new experiences, offerings, technology, business models, and operations. Recognizing the urgency for major disruption to lower costs and improve care for all, Semenchuk leverages high-tech and high-touch solutions to optimize processes and systems. He balances insight, boldness, and decisiveness with empathy, collaboration, and influence to deliver growth and value.

Prior to joining Blue Shield, Semenchuk was chief executive officer for Yaro (formally Zest Health) from 2017 to 2018. As chief innovation officer with Hyatt Hotels, he led their transformation from a hotel operator focused on efficiency, to a purpose‐driven company providing personalized, caring experiences. From 2006 to 2010, Semenchuk served Citigroup as chief executive officer of Citi Ventures, and founder and managing director of Citi Growth Ventures & Innovation. Prior to his time at Citi, he served four years as head of global innovation in Pfizer’s consumer healthcare business.

Semenchuk served as a senior advisor with Doblin/Monitor Group for clients such as Merck, Humana, and Sloan Valve. In the early 2000s he was principal, leading joint client/Doblin teams to develop robust, high-growth innovation capabilities for clients such as Zurich Financial Services, Cablevision, and McDonald’s. He also founded and raised funding for KidCapital, a start-up providing educational money management accounts and software for kids and their parents. Semenchuk co-founded VIA International, a market strategy consultancy that served clients such as Hewlett-Packard, growing VIA into a 70‐person firm with four offices in the United States, Europe, and Asia.

Semenchuk earned a master's degree in communications from Northern Illinois University and a bachelor of arts in communication studies from Wheaton College. He is a board observer with OODA Health, a trustee at the Chicago History Museum, and is a sought‐after speaker around the world on business growth and innovation.


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