Advertising and marketing resources

Mastering Medicare marketing

We want to make it easy for you to sell our Medicare plans. All of the resources you need to build your business and market Blue Shield of California products are conveniently available online.

All Blue Shield of California Medicare producers must receive approval from the Marketing department prior to printing any advertising materials where the Blue Shield of California logo, name, tagline, or proprietary blue color has been incorporated, or when customizing any of the advertising material we offer falls outside the standard guidelines.

Please note: The latest advertising regulations from the Department of Insurance are contained in our Advertising Guidelines. Please review to determine if any of your marketing materials will be affected.

Medicare advertising resources and guidelines

Our Medicare advertising resources provide cost-efficient, customizable and professional lead generation tools. Save time and capitalize on new client opportunities by using a customizable template.

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