Overview Alternative care services
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Relax and save on alternative healthcare services from practitioners participating in the ChooseHealthy® program. Simply show your Blue Shield member ID card at your appointment with a participating practitioner to get your discount. 

Find a participating provider online or call (888) 999-9452, TDD/TTY: (877) 335-2746, Monday to Friday, 5 a.m. to 6 p.m. Pacific time.

Alternative care services

Acupuncture services

Members receive 25% off on services including:

  • Examinations
  • Acupuncture or electro-acupuncture
  • Adjunctive therapeutic procedures

Chiropractic services

Members receive 25% off on services including:

  • Examinations
  • Manipulative treatment
  • Adjunctive therapeutic procedures
  • X-rays
  • Supports and appliances

Therapeutic massage services

Members receive 25% off on services on a variety of techniques including:

  • Swedish massage
  • Deep muscle massage
  • Deep tissue massage


These discount program services are not covered benefits of Blue Shield health plans and none of the terms or conditions of Blue Shield health plans apply.

Read the full disclaimer and trademark information

All trademarks are the property of their respective owners. Blue Shield and the Shield symbol are registered marks of the BlueCross BlueShield Association, an association of independent Blue Cross and Blue Shield plans.

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