Maternity Program

We want you to have a healthy pregnancy and a happy, healthy baby. Our Maternity Program offers personalized attention and resources to help you:

  • Before you get pregnant
  • During your pregnancy
  • After your baby is born

The program is confidential and is available to eligible members at no extra cost.


Program details

Our Maternity Program is designed to help you throughout your pregnancy. Here’s what you can expect when you enroll:

  • We will ask you a few questions to understand your pregnancy and overall health status. Then, we will connect you to one of our specialized team members.
  • Our dedicated team will be committed to helping you have a healthy pregnancy, healthy baby, and healthy transition to parenthood.
  • You will receive personalized education and support: as you prepare for pregnancy, throughout your pregnancy, and up until three months postpartum.


Get started with the Maternity Program

To enroll and learn more:

Call (888) 886-4596

IFP or Small Business members:

Call (888) 802-4410


Personalized support

We understand that various factors can affect pregnancy and we are here to provide extra support:

  • Health concerns such as high blood pressure, diabetes, a history of preterm labor, substance abuse, depression, or anxiety, among other conditions can all significantly impact a pregnancy.
  • Financial concerns, housing insecurity, transportation issues, lack of childcare or other resources can prevent a new mom and her family from achieving optimal health and pregnancy outcomes.


Maternal mental health

We understand that pregnancy is a big change in your life. Our Maternal Mental Health Services offer you an additional layer of support before, during, and after pregnancy.

Combining our prenatal and behavioral health services, we offer you access to behavioral health specialists who can offer help and guidance on:

  • Stress management
  • Management of depression and anxiety
  • Other behavioral health conditions

The Maternity Program can recommend behavioral health specialists. You can also access a behavioral health specialist by speaking with your primary care physician, obstetrician, or gynecologist.

You can also call the mental health customer service number on your Blue Shield or Blue Shield Promise member ID card.

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