Ethnic Marketing: Successfully Building a Hispanic Client Base
One of every seven people in the United States is of Hispanic origin and this segment of our population may continue to increase dramatically. The most recent Census data shows that, since 2000, this segment has accounted for nearly one-half of population growth in the U.S. In that year, 64% of middle-class Hispanic households owned their own home or were purchasing one.
As these statistics suggest that the Hispanic demographic represents a significant opportunity for individual agents. A growing number of agents who attempt to sell to the Latino market are non-Hispanic. More than a few have discovered that it is simply not enough to use the same approach that works well outside the Latino community.
Vision: The Unsung Hero of Your Benefits Portfolio
Why should you and your clients care about vision coverage when it's such a small portion of what employers are spending on benefit packages? Vision benefits offer incredible return on investment in the form of increasing workforce productivity and even lowering healthcare costs.
Blue Shield's Network -- Health Care Shouldn't Get Lost in Translation
To address a critical need voiced by members and employer groups, Blue Shield of California has expanded its Spanish-speaking physician HMO network by more than 2,000 providers in Los Angeles, San Bernardino and Orange Counties.