Generics Giveaway: ATM-like Dispensing Machine Offers Strategic Path to Generics Adoption
March 2008 | Employee Benefit News
Prozac, Lipitor, Prilosec, Zocor. Most employers and consumers recognize the names of these brand-name medications, and some even know the television commercials that advertise them.
Substantially fewer, though, know - or use - the drugs' generic equivalents. However, progressive health plans and physicians, in partnership with California-based firm MedVantx, are working to change that trend and lower prescription costs at the same time. Cost-savvy benefits managers (and which ones aren't?) may be interested in the strategy to keep prescription expenditures under control.
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