Maternity Program

Recognizing the strong relationship between the health of parents and the health of their infants, the Maternity Program is a comprehensive care management program designed to support Blue Shield of California Promise Health Plan members and their partners before, during, and after pregnancy with a goal of improved health outcomes for parents and their infants.

The Maternity Program offers:

  • Support and education to help members manage their personal health needs during the perinatal period
  • Connection to community resources for members who are pregnant and who have recently delivered
  • Care management for members experiencing a high-risk pregnancy
  • Resources for members who may be experiencing a pregnancy loss
  • Guidance in managing decisions around pregnancy and family planning

The Maternity Program aims to:

  • Increase access to providers, resources, and services
  • Address racial disparities in access and outcomes
  • Improve maternal and infant clinical health outcomes
  • Improve quality of care as demonstrated through CMS Core, HEDIS, and other clinical priorities
  • Reduce the costs associated with high-risk pregnancies by improving clinical outcomes


To refer Blue Shield Promise members to the Maternity Program:

 Please complete the Maternity Program referral form and fax it to (844) 893-1211

 Call (888) 802-4410

What can providers expect when referring members to the Maternity Program?

The Maternity Program care team is composed of dedicated nurses, social workers, and care coordinators. Members will be outreached within two business days of receiving the referral, and then contacted as needed throughout the duration of the pregnancy until three months postpartum.

The program is completely confidential and is available to members at no extra cost.

Your office may be contacted for any care coordination needs.

Other related programs


Maternal Mental Health

The Maternity Program has specialized social workers on the team to provide support. We can also refer members to other behavioral health specialists.

We provide access to specialists who can offer help and guidance on:

  • Stress management
  • Management of depression & anxiety
  • Addressing adverse childhood experiences
  • Other behavioral health conditions


Blue Shield Promise also offers guidance for helping providers to comply with California’s mandate (AB 2193) that perinatal patients be screened for depression. Visit the Maternal Mental Health page for more information on the requirement, the approved and recommended depression screening tools, and resources/next steps for perinatal members who screen positive for depression.

DueDatePlusbyBSCPromise (Due Date Plus) mobile app

When enrolling in the Maternity Program, members will learn how to access the DueDatePlusbyBSCPromise (Due Date Plus) mobile app. This is a free pregnancy mobile app that is available to expecting or new parents that allows patients to track their pregnancy and easily connect families to local healthcare resources.

While the app is available to anyone, Blue Shield Promise members can access additional capabilities and content including behavioral health and case management information.

Powered by Wildflower Health mobile technology, the Due Date Plus mobile app was developed in collaboration with board-certified obstetricians with over 15 years of experience in providing care for pregnant women and their babies.

Learn more about Due Date Plus on the member Perinatal and Breastfeeding Information page.

Maternal compliance and oversight

Blue Shield Promise needs your assistance to ensure that our members get optimal perinatal care and the best possible pregnancy outcomes. In addition, we must maintain compliance with the Department of Health Care Services (DHCS) Policy Letter (PL) 12-003 – Obstetrical Care – Perinatal Services.

Blue Shield Promise is required to ensure that our providers are following Comprehensive Perinatal Services Program (CPSP) or American College of Obstetricians and Gynecologists (ACOG) practice guidelines. We will be doing medical record reviews to monitor compliance with this requirement. Monitoring began in the first quarter of 2021 when requests for medical records were sent to randomly selected providers.

Please notify us via email at if these requests are to be sent to a specific contact, centralized location, or if access to your electronic medical record (EMR) system is available.

The Medical Record Review Tool will be included with medical record requests and is available upon request. Once we have completed our medical record review, we will share your results with you. Providers must achieve a score of 80% or higher to receive a passing score. Any score lower than 80% or noted trending deficiencies may require a Corrective Action Plan (CAP). In the event a CAP is required, Blue Shield Promise will provide additional training and resources as needed.

We thank you for your cooperation to ensure compliance with PL 12-003 by responding promptly to our requests for medical records and completing CAPs in a timely manner.

We value our relationship with you, and truly appreciate the care you provide for our members. We recognize how busy you are and thank you in advance working with us in this important effort. Please contact us via email at with questions.

For more information, please visit these California Department of Public Health (CDPH) and American College of Obstetricians and Gynecologists (ACOG) websites:

Medi-Cal Provider Incentive Program

Our Med-Cal Provider Incentive Program provides incentives for network physician practices and independent physician associations (IPAs) to support and encourage high standards in health care for our valued Medi-Cal plan members.

Complex Case Management

Our Complex Case Management program allows us to work directly with members and collaborate closely with their physicians to coordinate care and services to high-risk members.

Transitional Care Management for Special Needs Plan members

Blue Shield Promise has developed the Transitional Care Management Program to deliver high-quality care to our members during care transitions. This program meets all regulatory requirements.

Maternity Program

Blue Shield Promise supports members and their partners before, during and after pregnancy to help improve outcomes for parents and infants.

Behavioral Health Services

Blue Shield Promise behavioral health services cover mental health, substance use disorder, and autism spectrum disorder behavioral health treatment.

Population Health Management

Our Disease Management Program provides education, care coordination, and support for members with certain chronic conditions.

Maternal Mental Health Program

Learn about mental health resources for network practitioners who are providing prenatal or postpartum care.

Quality Improvement Program

Blue Shield Promise created a Quality Improvement Program (QIP) for all lines of business. This program allows us to identify opportunities for improvement of care and services to our members and providers.

Health education for providers and members

Blue Shield Promise assists you in meeting health education state requirements by providing appropriate health education materials for you to distribute to your patients. These multilingual materials are available in the state-mandated topics.

Cultural Awareness and Linguistics Program

Blue Shield Promise ensures that all our members have access to translation services that help them access programs and care in their language of choice.

Health Care Options: 1-844-580-7272, de lunes a viernes, de 8:00 a. m. - a 6:00 p. m. Los usuarios del sistema TTY deben llamar al 1-800-430-7077.

Para obtener información sobre Blue Shield Promise Cal MediConnect Plan y otras opciones de Cal MediConnect para la atención de su salud, comuníquese con el Department of Health Care Services (Departamento de Servicios de Atención de la Salud) al 1-800-430-4263 (TTY: 1-800-735-2922) o visite la página

Blue Shield of California Promise Health Plan es una organización de atención administrada que pertenece completamente a Blue Shield of California, y que ofrece Medi-Cal, Cal MediConnect, Medicare Advantage HMO y Dual Eligible Special Needs Plans (D-SNP, Planes de necesidades especiales con doble elegibilidad).

© 2002-2023. California Physicians’ Service DBA Blue Shield of California Promise Health Plan. Todos los derechos reservados.

California Physicians’ Service DBA Blue Shield of California Promise Health Plan es un licenciatario independiente de Blue Shield Association..

Blue Shield of California Promise Health Plan es un plan HMO y un plan HMO D-SNP que tiene un contrato con Medicare y un contrato con el Programa Medicaid del Estado de California. La inscripción en Blue Shield of California Promise Health Plan depende de la renovación del contrato.

La red de proveedores pueden cambiar en cualquier momento. Usted recibirá un aviso cuando sea necesario.

Blue Shield of California Promise Health Plan complies with applicable state laws and federal civil rights laws, and does not discriminate on the basis of race, color, national origin, ancestry, religion, sex, marital status, gender, gender identity, sexual orientation, age, or disability.

Blue Shield of California Promise Health Plan cumple con las leyes estatales y las leyes federales de derechos civiles vigentes, y no discrimina por motivos de raza, color, país de origen, ascedencial, religión, sexo, estado civil, genero, identidad de genero, orientación sexual, edad ni discapacidad.

Blue Shield of California Promise Health Plan 遵循適用的州法律和聯邦公民權利法律,並且不以種族、膚色、原國籍、血統、宗教、性別、婚姻 狀況、性別認同、性取向、年齡或殘障為由而進行歧視。


Blue Shield of California Promise Health Plan, 601 Potrero Grande Drive, Monterey Park, CA 91755.

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