Kristen Cerf is the president and chief executive officer at Blue Shield of California Promise Health Plan (Blue Shield Promise). Blue Shield Promise is a wholly owned subsidiary of Blue Shield of California, a tax-paying, nonprofit health plan that serves the state's commercial, individual, and government markets. The company has more than 4.3 million members and, in 2018, generated more than $20 billion in annual revenue.

As the company’s Medi-Cal business lead, Cerf is responsible for ensuring access to quality care for Blue Shield Promise’s nearly 500,000 members, as well as managing Medi-Cal growth strategy and expanding Blue Shield’s presence throughout California.

Cerf joined Blue Shield of California as associate general counsel in January 2016. In March 2017, she became the chief legal officer for Blue Shield Promise, where she was responsible for all legal services including the Medicare, Medi-Cal, and Cal MediConnect lines of business.

She most recently held the position of vice president, Medi-Cal Growth Strategy at Blue Shield Promise, where she oversaw community and provider outreach and the Blue Shield Promise resource centers.

Prior to joining Blue Shield, Cerf served as associate vice president and assistant general counsel for Molina Healthcare, providing legal counsel and support for health plans in multiple states including California, Washington, and Texas for all aspects of their health plan operations. Before that, she was an attorney at Locke Lord LLP, where she advised clients regarding compliance with the Knox-Keene Health Care Service Plan Act of 1975, Title 28 of the California Code of Regulations, the California Insurance Code, and the Medicare Prescription Drug, Improvement, and Modernization Act of 2003.

Cerf earned her bachelor’s degree in microbiology, with a minor in medieval studies from the University of California at Davis. She earned her JD degree degree from the University of the Pacific’s McGeorge School of Law.

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