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Statement by Blue Shield of California Vice President and General Manager of Small Business Market Brent Hitchings Regarding Today's Announcement by Covered California

Name: Steve Shivinsky

Title: Vice President, Corporate Communications

Phone: 415-229-5447


SAN FRANCISCO, CA (August 1, 2013) --- We are pleased that Covered California has approved Blue Shield as a Qualified Health Plan in the small business market in all 19 regions. Consistent with our mission to provide access to high quality health care at an affordable price for all Californians, we continue to demonstrate our commitment to the success of Covered California.

As the only Blue plan serving small businesses in SHOP, we are proud of the affordable, sustainable and competitive rates we are offering to small businesses. And because of Blue Shield’s 2% pledge – where we cap our net profit at 2% of revenue and return the difference to our members and the community – all our customers know that we set our rates to cover the cost of health care and not to increase our profit margin. 

We have committed to adding a full range of PPO products to the SHOP exchange by July 2014, providing even more choices to small business owners. Blue Shield looks forward to working with Covered California to provide health care access and affordable choices for all Californians.

Background on Blue Shield of California

Blue Shield of California, an independent member of the Blue Cross Blue Shield Association, is a not-for-profit health plan with three million members, 5,000 employees, and $10.5 billion in annual revenue. Founded in 1939 and headquartered in San Francisco, Blue Shield of California provides health, life, dental, vision, and Medicare insurance and health care service plans in California. Blue Shield of California was named one of the World’s Most Ethical Companies in 2012 and 2013. Since 2005, the company has contributed more than $200 million to Blue Shield of California Foundation, one of BusinessWeek's most generous corporate foundations. Contact your local agent or broker about Blue Shield of California products and services, or visit